Nathaniel Hawthorne s Young Goodman Brown - 869 Words

In the short story â€Å"Young Goodman Brown† by Nathaniel Hawthorne, themes of innocence, morality, and human nature are explored through the experience Young Goodman Brown has with his encounter with the devil. Hawthorne delves into the subject of the perception of morality and religious thinking based on the perception of others. The symbolism enhances the exploration of human nature and the assumed innocence of people, Godly societies, and the presence of evil. In this short story, the people of the community are seen as holy and pure, but they are not what they seem to be, at least in the mind of Young Goodman Brown. His perception, whether real or imaginary, shed light on his own unawareness when it comes to the people of his community, his wife, and even himself. The story starts out with Young Goodman Brown, a newlywed who belongs to the Puritan society, but leaves his wife for a night to meet with a seemingly ordinary man who is representative of the devil. Although Young Goodman Brown has his reservations and doubts about meeting the man and leaving his wife, he ultimately chooses to follow through with the experience and it has everlasting consequences. This plot sets the ominous tone of the story, by creating an uncomfortable situation for anyone who considers themselves and the people around them to be good people. The forest setting and time period of religious Puritan reform in America, along with the Salem witch trials, contribute to the dark, sinister mood ofShow MoreRelatedNathaniel Hawthorne s Young Goodman Brown1543 Words   |  7 PagesIn Nathaniel Hawthorne s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man s conflict between good and evil. This analysis will break down the techniques that the author uses to critique the puritan society and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting thanRead MoreNathaniel Hawthorne s Young Goodman Brown1065 Words   |  5 PagesWhen it comes to the topic of Nathaniel Hawthorne’s Young Goodman Brown, most of us will readily agree that duplicity is a major theme in the piece, or the idea of different versions of reality. Where this agreement usually ends, however, is on the question of whether Hawthorne is implying that man is inherently evil. Whereas some are convinced that Young Goodman Brown was good until tainted by the Devil, others maintain that he was evil from the beginning and was completely aware of the evil heRead MoreNathaniel Hawthorne s Young Goodman Brown905 Words   |  4 PagesThough Nathaniel Hawthorne is an author of many great works, his short story â€Å"Young Goodman Brown† still stays relevant because it has themes and subjects that are relatable in today s world. In the story â€Å"Young Goodman Brown,† Good man Brown leaves his wife Faith, to go into the woods near Salem to have a meeting with the devil. Appearance vs. reality is shown in â€Å"Young Goodman Brown† through the plot, the character of Goody Cloyse, and the symbol of the maple staff. The characterRead MoreNathaniel Hawthorne s Young Goodman Brown1312 Words   |  6 PagesWithin Nathaniel Hawthorne s short story Young Goodman Brown (p.317), Young Goodman Brown travels through a dark and mysterious forest late at night. Ignoring the pleas of his pure wife Faith, he ventures deep into the woods with many dangers around him, only to emerge in the morning a changed man with bewildered views on his own Puritan life and the Puritan community around him. At the cause for this change in mindset, the dream of an old man symbolizing the devil appears, showing him the communityRead MoreNathaniel Hawthorne s Young Goodman Brown Essay1274 Words   |  6 PagesIn Nathaniel Hawthorne’s â€Å"Young Goodman Brown,† the devil says, â€Å"Evil is the nature of mankind† (â€Å"Young† 627). Since Adam and Eve ate the forbidden fruit and attempted to hide conceal their sin from God, humans have tried to hide their sin from others. Although ever yone sin is human nature, everyone has a different reaction to sin. While some acknowledge sin, others ignore it. In Hawthorne’s other short story, â€Å"The Minister’s Black Veil,† Father Hooper wears a black veil to represent the sin heRead MoreNathaniel Hawthorne s Young Goodman Brown Essay1449 Words   |  6 Pages â€Å"Young Goodman Brown† is a short story that is filled with symbols and mystery. Nathaniel Hawthorne provides plenty forms of symbolism for readers to digest. Hawthorne displays strong faith as the greatest virtue for a man or woman, and when the faith is compromised, one can be filled with skepticism and uncertainty towards the rest of the world. The story begins as a conventional allegory, creating the expectation that the characters will be able to consistently display the abstractions they symbolizeRead MoreNathaniel Hawthorne s Young Goodman Brown1695 Words   |  7 Pagesstory, Young Goodman Brown, by Nathaniel Hawthorne is set in Puritan New England. Hawthorne uses symbolism, description, scenery, and Goodman’s journey to illustrate and symbolize the battle of good versus evil. In the first scene, we see how Young Goodman Brown leaves his wife, Faith, to start on his â€Å"evil† journey through the woods. Though Faith asks him to stay with her, he chooses to continue on even though he knows the evilness lies ahead. As the story continues, we see how Hawthorne uses FaithRead MoreNathaniel Hawthorne s Young Goodman Brown1492 Words   |  6 PagesIn Nathaniel Hawthorne’s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man’s conflict between good and evil. This analysis will breakdown the techniques that the author uses to critique the puritan society, and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting than NathanielRead MoreNathaniel Hawthorne s Young Goodman Brown2532 Words   |  11 PagesNathaniel Hawthorne’s short story, â€Å"Young Goodman Brown,† demonstrates how Goodman Brown leaves his wife, Faith, to do an errand within the woods with a man that is believed to be the devil. During the time period in which this took place, the 1620’s, many of the people from the village were practicing Puritanism. Puritanism is an intense practice of religion retrieved from Protestants, only removing its Catholic influence. When Goodman Brown entered the woods to meet the devil, he soon turned intoRead MoreNathaniel Hawthorne s Young Goodman Brown894 Words   |  4 Pagesread. In â€Å"Young Goodman Brown†, I found several romanticism characteristics to be in this story. One being, the emphasis on feelings and emotions. Nathaniel Hawthorne writes, â€Å"The cry of grief, rage, and terror was yet piercing through the night, when the unhappy husband held his breath for a response.† The cry of anguish and pain are very applicable to the protagonist idea in this story. Brown also expresses feeling when he doesn t want to leave his wife Faith, but he feels that it s his role to

I Am Malala, By Patricia Mccormick - 904 Words

For all of the progress that the movement to increase the education of girls around the world has made in the last few decades, there was an important piece missing that could have increased the international awareness of the movement: A face After the horrific events of October 9, 2012, however, the movement got its face: Malala Yousafzai. Yousafzai survived a bullet to the side of her head that were administered by members of the Taliban on that day in October. Through her perseverance, she became an international icon and the new symbol for girls who fought for their right to an education. Malala’s memoir, I am Malala: The Girl Who Stood Up for Education and Was Shot by the Taliban, featuring Patricia McCormick, portrays a detailed account of the events in her life in Swat Valley, Pakistan that led up to her near death. Society in Pakistan is one that is by tradition male-dominated. Men are the breadwinners for their family, they are the ones with jobs, and they have say in the government. Women, meanwhile, are limited to a domestic lifestyle in which they are the caretakers for children and rarely are seen alone in public. Because of these roles, the education of girls is much less of a concern, leading to many women going to school for little, if any, time. This was the society into which Malala was born in 1997. Fortunately, her father wasn’t someone to go along with the societal norms. He saw the value of an education for all people, not just men, dedicating hisShow MoreRelatedI Am Mallala By Malala Yousafzai879 Words   |  4 Pagesâ€Å"I am Malala†, written by Malala Yousafzai, Christina Lamb, and Patricia McCormick. â€Å"I raise up my voice, not so I can shout but so that those without a voice can be heard...we cannot succeed when half of us are held back.† - Malala Yousafzai. The main ideas I’ll will be discussing in my essay is Fazlullahs announcement about schools closing, when Malala leaves and returns to Swat and her shooting and recovery. Fazlullah’s announcement that all schools will close and how Malala took the announcementRead MoreMalala Yousafzai Reflection988 Words   |  4 PagesName: Matthew S. Title: I Am Malala: How One Girl Stood Up for Education and Changed the World Author: Malala Yousafzai (with Patricia McCormick) Genre: Memoir Level: Easy Rating: 8.5/10 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Reflection: I Am Malala is the ambitious and inspirational memoir highlighting the valiant and peaceful campaign of Malala Yousafzai for worldwide educational rights. The influential narrative calls attention to how perseverance

Pakistan Studies Free Essays

B. 2 Natural Resources – An Issue of Sustainability d)_Fish (Syllabus 2011) d)_Fish Candidates should be able to †¢ describe the fishing methods used in both marine and inland waters, including fish farms, †¢ give examples of the fish caught in both marine inland waters of the fish reared on fish farms, †¢ give examples of the fishing ports on both the Balochistan and Sindh coasts, †¢ describe the uses of the fish caught. explain improvements in fishing methods and processing techniques †¢ understand the problems facing the fishing industry and evaluate the possibilities for its further development and sustainability ____________________________________________________________________________ Question: 2 (May / June 2000) (d) (i) For marine fishing name the main catch and the most important export market for the catch. We will write a custom essay sample on Pakistan Studies or any similar topic only for you Order Now [2] (ii) For inland fishing state where and why fish are caught. [5] Question: 2(October / November 2002) (a) Study the following. Fish Group 1 – crab, lobster, prawns (jhinga), sardines, shark Group 2 – hila, mahseer, palla, trout Group 3 – herring, mackerel, sardines, shark Fishing Areas A – inland fisheries (freshwater) B – Makran (Balochistan) Coast C – Indus Delta (Sindh) Coast (i) In which fishing area are the fish in group 1 caught? [1] (ii) In which fishing area are the fish in group 2 caught? [1] (iii) Describe the fishing industry of the Makran Coast with reference to methods of catching the fish, ports and the uses of the fish caught. [6] (iv) Increasingly fish are obtained from fish farms. Describe this method of producing fish. 4] (v) Why are fish so plentiful in the mangroves of the Indus Delta Coast? [4] Question: 4(October / November 2003) (b) (i) State and explain the main functions of the ports on the Balochistan coast. [5] (ii) Why are the ports in Balochistan small? [4] Question: 3 (May / June 2004) (a) Study Photograph (opposite) which shows part of a fish farm at Faiz, south of Multan. (i) Describe the lay-out and fea tures of the fish farm. [4] (ii) How has the physical topography of the area made it easy to construct the ponds? [3] (iii) Where has the material come from that has been used to make the banks of the ponds? 1] (b) Why is fish farming of growing importance in Pakistan? Credit will be given if you name a species of fresh water fish reared on fish farms. [4] Question: 1 (May / June 2005) (b) (iii) The area of mangrove forest has decreased in size in recent years. How and why has this affected the local fisheries? [2] Question: 4 (May / June 2008) (a) (i) Name two fishing ports on the coast of Balochistan. [2] (ii) Name two types of marine fish caught by fishermen. [2] (iii) Describe subsistence fishing methods. [3] (iv) Explain how these methods can be improved to make fishing commercial. 4] (b) (i) How can fish be stored and processed onshore? [3] (ii) Why is fish processing called ‘value-added’? [1] (iii) How does the poor infrastructure of Balochistan make development of the Fishing industry difficult? [4] (c) Study Fig. (opposite), a graph comparing the production of marine and inland fisheries in Pakistan. (i) Compare the changes shown in the graph. [3] (ii) Explain why more people are employed in inland fisheries than marine fishing. [3] Question: 2(October / November 2008) (c) (ii) Explain how industries can pollute river and sea water. 4] (iii) Explain how this pollution affects fishing. [3] Question: 1(October / November 2010) (b) Study Fig. (opposite), which shows the weight of marine fish caught 1996–2006. The weight of fish caught in 2006 was less than in 1996. (i) Suggest two reasons for this decrease. [2] (ii) Describe how the weight of fish caught changed in the years between 1996 and 2006. [3] (c) Describe how marine fishing methods can be improved. [5] (d) Study Fig. (opposite). With reference to Fig. (opposite), explain the advantages and disadvantages of developing the fishing industry in Pakistan. [6] How to cite Pakistan Studies, Essay examples

Analyzing Literature Reviews Of Value Creation †Free Samples

Question: Discuss about the Analyzing Literature Reviews Of Value Creation. Answer: Introduction The primary objective of a business organization is to create value for the customers. Value creation helps the organization to sell products as well as services to the customers and create value for the shareholders (Austin and Seitanidi 2012). It creates value for the shareholders as the price of the stock increases and insures future availability of capital in order to help in the funding of operations. According to financial perspective, a business is said to create value by earning revenue over its expenses. This is considered to be a traditional concept. This traditional concept is no longer valid in the present generation. Value creation in the present generation is based on intangible drivers such as people, idea, brand and innovation. This report discusses about the concept of value creation in details by analyzing literature reviews. It critically analyzes the theoretical background of the concept of value and gives a proper description of value creation. It gives an overview of the value creation spheres. It discusses about the roles played by the service providers and customers in creating value. This report also discusses how brand communities on social media will help in creating value. This report explains the process of value creation along with value outcomes. Literature Review Theoretical background According to Gronroos and Voima (2013), value is considered to be an elusive concept. In the recent times, the concept of value has become more experimental. Value creation can be considered to be a process that aims at increasing the well being of the customers. According to Standvik, Holmlund and Edvardsson (2012), independent services and products do not create value for the customers. There can be incidents where the products that are sold by the company have good quality and features. But the service providers do not behave in a proper manner. In this type of situation value is not created. Interrelationship between products and services determine the value that is created. Customers do not simply focus on the economic and functional benefits. They also focus on other dimensions like social, emotional, environmental and ethical dimensions. Laroche et al. (2012), social networking websites can be used for creating brand community that will play a positive role in creating values for the customers. According to Acharya et al. (2012), LBOs or leveraged buyouts have the ability to create value through powerful incentives and high leverage. Gummerus (2013) explained the value can be created by gaining competitive advantage. Innovation plays a significant role in creating value for the customers (Chemmanur, Loutskina and Tian 2014). Innovation helps organizations to gain competitive advantage and economic growth over a long period. Value Creation Value can be created by the combined actions of the customer as well as the service provider (Gronroos and Voima 2013). Earlier only product oriented dimensions were considered for creating value. In the present times, service oriented dimensions are also given importance. Value is said to be created during the period of usage. The process of value creation by customers is non linear. Customers have the ability to create value in the brand communities by using four processes (Laroche et al. 2012). These four processes are social networking, community engagement, impression management and use of brand. The brand of the communities plays a significant role in creating value. Businesses aim to create value and deliver value in an effective manner so that this value will help in generating profit after the cost. Value is said to be created through a process that is irreversible in nature. There are several ways to create value. A well built product that has several features cannot create value on its own. There are several other factors associated with the products and services that are sold to the customers. Businesses that are being operated in the present generation do not follow the economic theory to create value. A business is able to create value by obtaining competitive advantages (Miller and Mork 2013). Competitive advantages can be gained by doing something that is different from the rest. Every organization has a value proposition that makes it different from the rest. Value chain can be created by using Porters Value Chain ((Fearne, Garcia Martinez and Dent 2012). This model is divided into two broad categories of activities like primary and support activities. The primary activities include: Inbound logistics: This is related to the activity of collecting, storing as well as distributing input data internally. Operations: This is the processing activity that converts inputs into outputs. The Operational system present in this stage is responsible for creating value. Outbound logistics: This is related to delivering products or services to the customers in an efficient manner. Marketing and sales: This activity involves the process of persuading clients to buy products as well as services. Service: This activity deals with maintaining product value and service value to the customers. The secondary activities deal with the development of technology, procurement process, managing human resources and development of the infrastructure of the firm. These activities must be integrated in such a manner so that it generates high value for the customers. Value Creation Spheres There are several spheres of value creation (Gronroos and Voima 2013). The roles of the customers and the firms vary depending on the spheres to which they belong. Provider Sphere: This sphere is responsible for generating potential value and transforming this value into the real or in-use values. The value creation of the customers is facilitated by the activities that are performed by the organization. The firm acts as the value facilitator in the provider sphere. The providers are responsible for generating outputs that the customers can use for creating value. Joint Sphere: In this sphere, customers are co-creator of value. Direct interactions are responsible for creating value for the customers. Absence of direct interaction does not lead to value creation. Interaction develops the platform for creating value. The value creation can either be positive or negative depending on the interaction between organization and customers. The process of interaction can either be destructive or creative. The provider can ask the customers to become co-producers as well. Customer Sphere: The customer sphere is gaining importance with time. In this sphere, the role of the provider is passive. The customer value creation is independent of the provider. The value is created through the experiences that are gathered by the users with the passage of time. Customers can create value either by directly or indirectly interacting with the service providers. Impact of Social Media in Value Creation Social media plays a significant role in the process of value creation. Social media platforms like Twitter and Facebook play a major role in creating value for different brands and businesses (Hamilton, Kaltcheva and Rohm 2016). Brands find an effective way to communicate with young consumers. Initially the brands tried to create value through television and radio. But this method is not effective because young consumers rely more on digital marketing and communication. Young consumers have a tendency to get influenced by their peers and friends in making decisions regarding purchases and developing brand attitude (Bechmann and Lomborg 2013). Brands can create communities in the social media platforms for interacting with the customers and creating brand awareness. Consumers play an active role in creating value. The brands develop several communication strategies to make the consumers aware of their brands and create value. Consumers have the tendency to get emotionally involved an d gain huge experience on social media platforms. Companies can promote their brands by taking the help of social media platforms. Companies can get to know about the likes and dislikes of the consumers by interacting with them on the social media platform (Agnihotri et al. 2012). Customer queries can also be resolved very quickly. This will attract the customers towards a particular brand. This will also help in increasing the level of customer satisfaction and create value. There are various ways by which customers can get engaged with various brands that form communities on a social media platform. A restaurant can promote their new menu on Facebook to attract new customers. It has been pointed out that the customers must have a self motivation to get engaged with the brands that are being promoted on social media. If they are not motivated then it will result in a negative result. The online marketers are suggested to develop and improve new communication strategies for maximizi ng the probability of attracting the customers. Marketing research investigates the various methods of interaction that is possible between the customers and the organizations (Pagani 2013). Customers are satisfied only when their expectations are fulfilled. Interaction satisfaction plays a major role creating value. Utilitarian as well as hedonic outcomes are associated with consumers when they are engaged in social media communication and interaction with the various brands. Value Outcomes There are four logics for determining the value outcome. The first logic considers value to be the means-ends; second logic is based on benefits and sacrifices, third logic is based on the experience outcomes and the fourth logic is phenomenological in nature. In the value as means-ends approach value is appreciated at various abstraction levels (Gummerus 2013). Here the attributes of the products are considered to be at the lowest level, performance of the attributes is at the middle level and the purpose of the product at the highest level. This approach considers the customer values (Beattie and Smith 2013). This approach has found out that several motives and goals are unrecognized and unconscious. In the second approach value is viewed as utility perception of the consumers that is based on the benefits and sacrifices. Sacrifices can be monetary as well as non monetary. This is applicable to the services as well as products. The third approach aims to enrich and supplement the c ustomer views so that they can make logical decisions. This approach says that customer values are dependent on the type of experience which they gather through the process of interaction between customers and organizations. If the experience is good and satisfactory then there will be value creation(Gummerus 2013). If the experience is not good then it will have a reverse effect. The fourth approach states that value will be created if when the well being of the customers have improved. Managers are able to get a systematic insight into the concept of value. Value Creation and Competitive Advantage The organizations must identify its core competencies. These core competencies of the organizations are responsible for creating competitive advantages (Hollensen, 2015). Core competencies must be identified in order to grow and survive in a competitive market. Every organization has its own competitive advantage over the competitor firms that are running their business in the market. The competitive advantage of a firm can be many its internal processes, customer service or even its technological advancements. If an organization wants to deliver sustained value to the customers then the organization needs to produce as well as deliver advance and better solutions (Campbell, Coff and Kryscynski 2012). These solutions must be affordable and better than that offered by their competitors. This can be possible when the organization has unique competitive advantages over its competitors. The organizations will be able to generate more revenue and sustain its business in the competitive en vironment of the market. Conclusion It can be concluded from this report that businesses that are being operated in the present generation do not follow the economic theory to create value. A business is able to create value by obtaining competitive advantages. This report said that competitive advantages can be gained by doing something that is different from the rest. It said that customers do not simply focus on the economic and functional benefits. They also focus on other dimensions like social, emotional, environmental and ethical dimensions. This report stated that value chain can be created by using Porters Value Chain. This model is divided into two broad categories of activities like primary and support activities. These activities must be integrated in such a manner so that it generates high value for the customers. It concluded that the roles of the customers and the firms vary depending on the spheres to which they belong. This report showed the significance of social media in the process of value creation . It also gave an overview of the four logics for determining the value outcome. References Acharya, V.V., Gottschalg, O.F., Hahn, M. and Kehoe, C., 2012. Corporate governance and value creation: Evidence from private equity.The Review of Financial Studies,26(2), pp.368-402. Agnihotri, R., Kothandaraman, P., Kashyap, R. and Singh, R., 2012. Bringing social into sales: the impact of salespeoples social media use on service behaviors and value creation.Journal of Personal Selling Sales Management,32(3), pp.333-348. Austin, J.E. and Seitanidi, M.M., 2012. Collaborative value creation: A review of partnering between nonprofits and businesses. Part 2: Partnership processes and outcomes.Nonprofit and Voluntary Sector Quarterly,41(6), pp.929-968. Beattie, V. and Smith, S.J., 2013. Value creation and business models: refocusing the intellectual capital debate.The British Accounting Review,45(4), pp.243-254. Bechmann, A. and Lomborg, S., 2013. Mapping actor roles in social media: Different perspectives on value creation in theories of user participation.New media society,15(5), pp.765-781. Campbell, B.A., Coff, R. and Kryscynski, D., 2012. Rethinking sustained competitive advantage from human capital.Academy of Management Review,37(3), pp.376-395. Chemmanur, T.J., Loutskina, E. and Tian, X., 2014. Corporate venture capital, value creation, and innovation.The Review of Financial Studies,27(8), pp.2434-2473. Fearne, A., Garcia Martinez, M. and Dent, B., 2012. Dimensions of sustainable value chains: implications for value chain analysis.Supply Chain Management: An International Journal,17(6), pp.575-581. Grnroos, C. and Voima, P., 2013. Critical service logic: making sense of value creation and co-creation.Journal of the academy of marketing science,41(2), pp.133-150. Gummerus, J., 2013. Value creation processes and value outcomes in marketing theory: strangers or siblings?.Marketing Theory,13(1), pp.19-46. Hamilton, M., Kaltcheva, V.D. and Rohm, A.J., 2016. Social media and value creation: the role of interaction satisfaction and interaction immersion.Journal of Interactive Marketing,36, pp.121-133. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Laroche, M., Habibi, M.R., Richard, M.O. and Sankaranarayanan, R., 2012. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty.Computers in Human Behavior,28(5), pp.1755-1767. Miller, H.G. and Mork, P., 2013. From data to decisions: a value chain for big data.IT Professional,15(1), pp.57-59. Pagani, M., 2013. Digital business strategy and value creation: Framing the dynamic cycle of control points.Mis Quarterly,37(2). Strandvik, T., Holmlund, M. and Edvardsson, B., 2012. Customer needing: a challenge for the seller offering.Journal of Business Industrial Marketing,27(2), pp.132-141.

My Work Experience Essay Essay Example

My Work Experience Essay Paper Previous Job Experience Essay During the summer holiday, I kept thinking about what sort of work I was going to get as it was not fully confirmed before I left for the summer holidays. I received a letter from the school explaining where I was going to be working and my Job Description and Hours, etc. The company I was going to be working for was Jacobs Babtie which is one of the leading technical and management consultancies operating in transport and development, environment, property and structures, and partnerships and outsourcing markets both in the UK and internationally. During my Working Experience The job description was very unattractive as it described that I was going to be putting PC input which was okay but then carried explaining printing maps, photocopying, etc which I rather boring. Right from the start I wanted a place related with computers, so where did they place me a place related with computer. In some ways I was looking forward to be working with computers but in some ways I dint want to go as it dint like doing photocopying or printing all day. During My Work Experience So here it came, the day I was going to work for the first time. I woke up at 7:30 as my start was at 9:30 and finished at 3:30 which I liked. While I was getting ready and eating my breakfast I kept trying to picture on what I was going to do and how my first day would go. Firstly I went in and was introduced by Jatinder Thandi who was going to look after me for the next two weeks. With Jatinder I went around the building and introduced me to other people. The building was split into two, one an office and the other a lab which took me by surprise. We will write a custom essay sample on My Work Experience Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My Work Experience Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My Work Experience Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Basically until lunch which was at 2 oclock I walked around getting to no the place. After Lunch Jatinder introduced the programs they used which was linked with maps which I just looked into and messed with. That was It my first day finished. The only thing that came to my mind was at last. I was really looking forward to the next day but like I school I knew I had to be there. I was introduced by the health safety inspector who showed me around where the fire exits where and other information I needed to know. The place was very chilled out as you could start work went you wanted and have break and lunch anytime, it wasnt strict at all which was good. The second day I didnt really start work straight, I just sat on the computer playing about with it which they dint really mind as no one really did any work. After a while I was given a sheet full of pot holes where I had to find from using a program called GWings which is full of maps. Basically on the sheet would be where the potholes where and I would have to plot them on GWings. All through that day I carried on plotting which passed my time and had finished the day. All through the week except for Friday I was given the same thing to do which was given the same thing to do which was plotting potholes into the database. Jatinder and other staff would check on me if I was aright. As they had an inspector which would go out investigating the roads they had loads of sheets coming in everyday which would keep be busy everyday. On Friday I thought I would be doing the old boring thing but Jatinder decided that he would give me change and send me next door which was the lab, firstly I wasnt too happy as I didnt have the right dress code and would get my hands dirty but any way I dint complain. The lab would experiment the tarmac and gravel thy put on the floor to see if it was okay and suitable. A person would go out there and basically slice a hole which they would investigate. There was about 5 people working in the lab and for the first hour I just stood there working out and watching what they were doing. After a while I got stuck in there and my part was to sieve a pile of stones so they could experiment the stone as sizes not all being mixed up. I was given the job the duty of sieving all day, which in some ways I like it as I gained a different experience and in some ways I dint because it was filthy work. That was it my first week over and it was a tough one as well but gained a lot of experience. The second week I got use to the place and people as after the first week I built my confidence as at the beginning I was nervous and shy but as it went along I use to chat with the other colleagues at lunch and so on. The second week was basically the same I went back to the computer and was given a new task which was almost the same as plotting the potholes but more into depth. Again I was given a sheet with the place and street and so on where the pothole was but this time I had to write on Microsoft Excel as a database where the pot hole was, the grid reverence number, when the pothole was found and the notes about it such as how deep and how damaging it was. I on the whole got on with this and having breaks every hour which was advised for my eyes and I would just read the newspaper or something. For the next three days I continued with that and produced and evaluation with this. Now it was Thursday and had go use to the routine of getting to work at 9:30 and doing the work. Same as last week I was given a change and went into the lab and now they got use to me and I got use to the work so I got on with the work and they expected me to be like any other worker so I was rushed of to my feet that day. After Work Experience Not knowing Thursday was going to be my last day I had a great time and learned many skills. In some way I felt really happy I wasnt going to be doing that work again but in some ways I felt bad not going on the last day. I found the work experience to be a very good learning experience. This week has shown me how different working in the real world is compared to school. The working day is longer and I now feel that the school hours are much easier to cope with. I am quite pleased with what I have done this week and I will leave with new skills. I have developed many new skills both technical knowledge and personal skills.

Ice Breakers for the First Day of Elementary School

Ice Breakers for the First Day of Elementary School The first few minutes of class, kicking off a new school year can be awkward and nerve-wracking for both you and your new students. You dont yet know these students well, nor do they know you, and they may not even know each other yet. Breaking the ice and getting the conversation going so everyone can get to know each other is an important thing to do.   Check out these popular  Ice Breaker activities that you can use with your elementary school students when school opens. The activities are fun and easy for students. Best of all, they elevate the mood and help thaw out the first day of school jitters. 1. Human Scavenger Hunt To prepare, pick about 30-40 interesting characteristics and experiences and list them on a worksheet with a little-underlined space next to each item. Next, have the students roam around the classroom asking each other to sign on the lines that relate to them. For example, some of your lines might be, Went out of the country this summer or Has braces or Likes pickles. So, if a student went to Turkey this summer, they can sign that line on other peoples worksheets. Depending on the size of your class, it may be OK for each student to sign two of any other persons blank spaces. The goal is to fill up your worksheet with signatures for each and every category. This may look like organized chaos, but the students will typically stay on task and have fun with this one. Alternatively, this activity can be put into the format of a Bingo board, rather than a list. 2. Two Truths and a Lie At their desks, ask your students to write down three sentences about their lives (or their summer vacations). Two of the sentences should be true and one should be a lie. For example, your statements might be: This summer I went to Alaska.I have 5 little brothers.My favorite food is brussels sprouts. Next, have your class sit in a circle. Each person gets a chance to share their three sentences. Then the rest of the class takes turns guessing which one is the lie. Obviously, the more realistic your lie (or mundane your truths), the harder time people will have figuring out the truth. 3. Same and Different Organize your class into small groups of approximately 4 or 5. Give each group two pieces of paper and a pencil. On the first sheet of paper, the students write Same or Shared at the top and then proceed to find qualities that are shared by the group as a whole. Make sure to point out that these should not be silly or trite qualities, such as We all have toes. On the second paper, label it Different or Unique and give the students time to determine some aspects that are unique to only one member of their group. Then, set aside time for each group to share and present their findings. Not only is this a great activity for getting to know each other, but it also emphasizes how the class has shared commonalities as well as unique differences that make up an interesting and completely human whole. 4. Trivia Card Shuffle First, come up with a predetermined set of questions about your students. Write them on the board for all to see. These questions can be about anything, ranging from What is your favorite food? to What did you do this summer? Give each student an index card numbered 1-5 (or however many questions you are asking) and have them write their answers to the questions on it, in order. You should also fill out a card about yourself. After a few minutes, collect the cards and redistribute them to the students, making sure no one gets their own card. From here, there are two ways that you can finish out this Ice Breaker. The first option is to have the students get up and mingle as they chat and try to figure out who wrote the cards they are holding. The second method is to begin the sharing process by modeling for the students how to use the card to introduce a classmate. 5. Sentence Circles Split your students into groups of 5. Give each group a piece of sentence strip paper and a pencil. On your signal, the first person in the group writes one word on the strip and then passes it to the left. The second person then writes the second word of the burgeoning sentence. The writing continues in this pattern around the circle with no talking. When the sentences are complete, the students share their creations with the class. Do this a few times and have them notice how their collective sentences improve each time around. Edited by  Stacy Jagodowski.

Felony Inmates Reintegration Back Into Society Essay

Felony Inmates Reintegration Back Into Society - Essay Example There are various felony crimes that could be committed and that have been committed. According to Criminal Law Attorney, felony crimes constitute offenses which are more serious and heavier than misdemeanor crimes like public intoxication and petty theft (2012). The penalty for felony crimes includes fines, incarceration and other punitive punishments. A person convicted of felony crime in a court of law is referred to as a felon (Hattery & Smith, 2010). The rights of convicted felons would often be revoked, for example, the right to vote, the right to bear arms and the right to offer service in the military. Felony crimes could be categorized according to the degree which shows the severity of crime. Of all the felony crimes in this categorization, the most serious are first degree crimes. The definitions of these degrees vary depending on the state or federal laws applicable and also depending on the presiding jurisdiction. While some felony offenders would be tried through the system of state criminal justice, others would be tried through the federal court system. These would be governed by state laws and federal laws respectively. This means that despite the similarity in some types of felony crimes, the outcome could be different depending on where they were tried. Similarly, these crimes could be categorized into two; ones that are violent by intent or act and those ones that are not. Non-violent felony crimes are usually considered as white collar crimes. They would mostly be committed in businesses or professional set-ups with the aim of gaining financially at the expense of another person’s loss. ... These convictions make up about 4% of federal convictions as compared to over 16% in state convictions (Hattery & Smith, 2010). Arson refers to an offense that involves maliciously damaging a building, vessel, inhabited structure or any property through fire or explosive (Travis & Visher, 2005). There are other felony offenses that are neither violent in nature nor intent and include burglary, fraud, forgery and larceny. O’Brien (2010) observed that about 67% of convictions for property felony crimes lead to incarceration. Other non-violent crimes include drug trafficking and possession and about 90% of those convicted of crimes related to drugs face incarceration (Hattery & Smith, 2010). The penalties for felony have been classified into tiers depending on each state’s arrangement. They are often categorized in alphabetical and numerical classes like Class 1, Class A and first degree felony, with crimes in a class bearing similar punishment. Other categories could incl ude Class 2, Class B and second degree classes and Class 3, Class C and third class felonies. Murder felony charges and capital punishment would be in their own category. Federal felony classifications have crimes divided from Class A to Class E charges, which determine the fine to be charged depending on the severity of crime and the offender’s prior criminal records. Generally, felonies convicted on State level are less harsh than Federal punishments (Allard, 2002). How well do inmates regain or create family bonds after incarceration? The terms of incarceration for felony cases vary greatly but usually above one year and could even go to one having a life sentence. According to Scirmer, Nellis and Mauer, M. (2009), 1.7 million American children had their

An evaluation of a successful media campaign for a 2009 film Essay

An evaluation of a successful media campaign for a 2009 film - Essay Example After two years Transformers 2 was released in the month of June 2009 to a highly receptive audience in Europe and North America. The film is based on the epic battle between two forces – Decepticons versus Autobots (Gale Reference Team,2007). The former is led by Starscream of Cybertron while the latter is led by Optimums. The whole story of the film revolves around one particular character, viz. Sam Witwicky. He is a human being caught up in the conflict because he has strange visitations from Cybertronians. Finally, the battle for the earth expands in to a battle for the universe and as expected, Decepticons are defeated by Autobots. Being a science fiction Transformers 2 has all the characteristics of both imaginable and unimaginable stretches of human perception (http://news-briefs.ew.com). What is so significant about the film is the notion that the earth and humans would be protected by an alien force against any possible attack by a more powerful civilization. As with any other science fiction involving heavy machines, Transformer 2 is also a slugfest among a variety of metallic machines that incidentally have names as human individuals would have (www.scifisquad.com). However there is one particular aspect of the film that cannot be brushed aside as mere imagination of Steven Spielberg. The psychology behind a universal battle is based on the thematic paradigm that pits the evil against the good. Spielberg has invariably identified both connotations and denotations of the remotest possibility, i.e. a war between two extraterrestrial forces over human affairs. In other words the existence of extraterrestrials is without logic; yet there are people who subscribe to the theory of extraterrestrials. The melodramatic characterization of fighting machines on the basis of quality attributes farfetched though, human imagination does not reject the possibility of a no-holds-barred slugfests

Genetics of sickle cell Assignment Example | Topics and Well Written Essays - 1750 words

Genetics of sickle cell - Assignment Example Those with a single inherited gene do not suffer from the disease but possess the sickle cell trait that can be transferred to their children. The genetics of sickle cell disease are discussed here, with respect to the inheritance of the disease, its molecular genetics and genetic variation. SCD is a multi-system disease in which episodes of acute illness occur along with progressive organ damage (Rees, Williams and Gladwin, 2010). It is among the worlds most commonly occurring severe monogenic disorders. Herrick first described the occurrence of sickle shaped red blood cells in 1910 (Cited in Rees, Williams and Gladwin, 2010). Pauling et al. (1949) later identified that sickle haemoglobin has electrophoretic abnormalities, therefore terming SCD as a molecular disease. Normal red blood cells can pass freely through capillaries while abnormal sickle shaped red blood cells cannot. Sickle shaped red blood cells are long and sticky, with tapering ends. Figure 1 shows the difference between normal RBC and sickle cells. Sickle cells tend to bunch up while some break down, stopping or slowing down the flow of blood (Peterson, 2008). Sickle cells do not receive enough oxygen and their waste products cannot be carried away. Because of the buildup of waste products and lack of oxygen, sickle cell disease causes great pain and even death. As per the National Institutes of Health (NIH) estimates, around 72,000 Americans, most of which are African Americans, suffer from sickle cell anemia (Peterson, 2008). Worldwide, there are millions of people inflicted with the disease, which commonly occurs in warm areas near large bodies of water (Peterson, 2008). While the occurrence sickle shaped red blood cells was discovered by James Herrick and their abnormal electrophoretic mobility was identified by Linus Pauling and colleagues, it was Vernon Ingram who discovered that the disease resulted from a

The Genogram As An Assessment Tool Nursing Essay

The Genogram As An Assessment Tool Nursing Essay A Genogram is a resourceful clinical tool that is being used by family therapists and medical professions as an assessment tool to assist in identifying a patients important family information (Shellenberger, et al, 2007, 368). Adding a cultural layer to the genogram has assisted many medical physicians in understanding the reasons why some patients dont understand the medical diganosis and refuse medical treatment (372). The genogram that includes biological history and cultural history has been found to be a resourceful instrument that is becoming part of the clients medical records (368). The genogram can also be used to focus attention on the biopsychosocial context of the patients health and wellness concerns (368). To start a genogram, one begins with basic answers to questions taken in during the intake session at the patients first visit to the family physician or family therapist.   The therapist or practitioner would include important events, such as deaths, marriages, and divorces all deserve careful study (Nichols, 2010, 125). It would also include answers relating to the patients nuclear family such as who lives in the household (name, age, gender, occupation, and education), where the other members live, and what health related changes or problems have the family faced most recently (Shellenberger, et al, p. 369). Other significant information included in the genogram would be concerns regarding pregnancies, illnesses, hospitalizations, deaths, and even psychiatric problems such as depression, anxieties, and phobias (Nichols, 2010, 125). In addition, dates and relationships provide the framework to explore emotional boundaries, triangles, fusion and cutoffs between family members, and critical conflicts that occur among family members (125). The answers to these questions and questions relating to biological heredity will indicate whether there are common themes that show up through generations which would indicate possible cause to current medical or psychological concerns (125). Common themes like cardiovascular disease, diabetes, and hypertension are just a few that tends to be hereditary. Genograms can find a link in a family history that indicate psychosocial problems (i.e. domestic violence, substance abuse, relationship difficulties) as well as cultural beliefs, values, attitudes and he alth practices (Shellenberger, et al, 369-370). After the patient assessment is complete the information can be transformed into an organizational family tree type drawing with symbols used to identify gender. For example, men are notated by squares and women by circles, with ages inputted inside the frame (Nichols, 2010, p. 124).   Horizontal lines indicate marriages, with the date of marriage written on the line and vertical lines connect parents and children (124). These are just a few basic symbols to get the genogram started.   (See attached diagram for further details of symbols used to expand the genogram.)   Theres no attachment. There are many uses of genograms in family therapy that have been found to be extremely successful. Therapists have reported that using the genogram as a tool for family members to express emotions by telling facts and not opinions can prevent unnecessary negative comments and frustration. The genogram can also be used to initiate a cooling down period after a heated family battle and can be a way that a therapist can connect with their client in order to lay the foundation for positive relationship (Schilson, Braun, and Hudson, 1993, 201). It has found to be a means through which a therapist can learn key words and ideas for later use when developing goals and direction with their clients. When a therapist looks into each family members personal concerns, values, wishes and fears they are better able to connect to the core issues causing conflict. The genogram can capture information about the family structure, major life events, repetitive illnesses and eventually the process can be therapeutic (201). These benefits all aim to assess, while it boosts patient morale by highlighting individual and family coping strengths.   The positive relationship that is established during the intake session supports the relationship between client and therapist by gaining the patients trust and connection with the health care staff (201-202).   Ã‚  Ã‚   When genograms were used as a training tool in preparing therapists and physicians for working in their field they became more effective in developing the client-practitioner relationship. (Aten, Madson and Kruse, 2008, 111-112).  Research on the effectiveness of genograms as a tool can teach family therapist and supervisors in training ways to assess their clients family relationships and history but it also helps gain self awareness and self reflection during their internship (111-112).       It has been shown that cultural issues can affect patients, families, and health providers perspective on the specific illness. It also discovered that cultural genograms were used to further develop training for postgraduate student and to develop their skill set in understanding cultural sensitivity which helped gain insight, sensitivity and awareness to cultural issues. This ongoing training influence the quality and outcome of the patient and family encounter (112).    Trainees are able to explore their own ethnic and cultural heritages and draw personal genogram depicting these origins (115).    Shellenberger, et al (2007), proved that when residents learn how to create their own individual cultural genogram enables them to understand their beliefs, values, attitudes and how general health practices differ from their own found the cultural genogram to be a continuous working document used throughout the sessions, collecting as much information on the intake interview and add to it on subsequent visits (380).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Similar to the traditional genogram, the cultural genogram provides information about where the family members are from, their health beliefs and behaviors, the gender roles within the household as well as culture and health resources (368).   They showed that the use of cultural genograms as teaching tools in medical practice proved to be beneficial when used in cultural sensitivity training.   It proved to be a creative, practical tool to assist clinicians in understanding the history of the client (380). Aten, Madson and Kruse (2008) found that an introduction to family functioning and cultural competence resulted in a deeper positive response from students to learn a structure approach to identify cultural information for use in a clinical setting (114).    Also indicated that when patient and provider do not share a common culture, communication can be challenging among the extend family.    Without this type of understanding and knowledge of the patients past can lead to misunderstanding of a patients culture and family. It can lead to the patients feeling disrespected or uncomfortable or receiving care that is inconsistent with important cultural practices (Shellenberger, et al, 2007 p.371).    Today the cultural diversity of the U.S. population, combined with the increasing cultural diversity of medicinal students and primary care residents, has created a critical need for approaches to cultural sensitivity training that are not tied to any single culture (380).    By building on this understanding, providers can then develop management plans that are more consistent with the patients worldview and more likely to be followed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although Schilson, Braun, and Hudson (1993) have discussed many benefits of using the genogram as an effective tool in the medical field, it has not been implemented in most practices due to the extensive time it takes to gather the information.   The extensive family histories are found to be a time consuming task that some find impractical in a busy office practice (203). The family physicians who have successfully intergraded genograms into their practices acknowledge that the genogram does take more time to process and will increases the length of time during each visit; however they also claim that the extra time required is often spent building patient rapport (Shellenberger, et al, p.372). The rapport building provided useful family information that can be used to address a patients concerns during a particular office visits or at some future visit.   As a result therapists were able to use reflective listening to contribute to the healing process of the patient (372). The more intense understanding of the past and present experiences and responses contributed to a more supporting and effective treatment strategies (372). In conclusion, this research indicates that the family therapy and medical practitioner have found many useful ways of assessing families in which the families themselves can participate. The purpose of this research was to examine the implications of the benefits of the genogram. The assessment process and procedures described here depend upon mutual engagement and participation of both the therapist and client. The family therapy has been incorporated into several family-medicine training programs and proven to be successful. The other alternatives for physicians who prefer not to use the genogram often refer to the family therapist to continue to aid the physician by acting as a referral source for patients. It is likely that further qualitative and quantitative research will clarify how the two professionals can work together most efficiently to benefit the client.   Per Shellenberger, et al, (2007), clearly, as health care evolves into total life care, the family physician/family therapist association prom-ises to be a vital union, beneficial to care providers and the patients and clients they serve (380).

The Ethics of Capital Punishment Essays -- Papers

The Ethics of Capital Punishment Ethics is "the study of standards of right and wrong; that part of philosophy dealing with moral conduct, duty and judgement.'[1] Capital Punishment is 'the death penalty for a crime.'[2] The word "capital" in "capital punishment" refers to a person's head as in the past; people were often executed by severing their head from their body. Since the early 1800's, most executions have resulted from convictions for murder. The death penalty has also been imposed for such crimes as armed robbery, kidnapping, rape and treason. Some people believe that capital punishment is necessary for punishing people that have committed any type of crime, much of the time because these people want justice; others think that capital punishment is only necessary in extreme cases, such as murder, while others believe that it is wrong and shouldn't be aloud to take place. Amnesty International's thoughts on the death penalty is that it is 'cruel, inhumane and degrading punishment and a violation of the right to life'[3]. In extreme cases, I believe that people should be punished. People who commit crimes such as murder (mass or only an individual killing), rape and kidnapping should all be punished for what they have done. For example, the current issue with the Balibombings "mastermind". Amrozi Bin Nurhasyim is up for trial and if proven guilty, the death penalty will be imposed. Although he himself believes that he is a hero, I believe that as he killed so many and injured many more, the death punishment is the only fitting and adequate punishment. Many people oppose the death penalty because they consider it cruel.... ... that Capital Punishment is the best way to go to punish people who murder and commit other drastic crimes. I believe that murders should have the Death Penalty imposed to punish them for taking someone else's life, although everyone has their own opinion and that is fine to have a different opinion. Whether Capital Punishment is ethical is also up to your own beliefs, and I hope this essay has given you an insight into Capital Punishment and helped you determine you own opinion. --------------------------------------------------------------------- [1] World Book Online Dictionary - http://dictionary.worldbookonline.com/wbol/wbDict?lu=ethics [2] World Book Online Dictionary - http://dictionary.worldbookonline.com/wbol/wbDict?lu=capital%20punishment [3] Amnesty International Report "The Death Penalty"

A Famous Personality Who Has a Great Influence on Me

In the world, most of people need to change themselves. It might be they meet somebody who inspires them to do something that never done before and I am one of those people. I love volleyball so much since I watched SAORI KIMUEA on a TV. She is a Japanese volleyball player and very famous because of her beauty, talent, and skills of competition which are reasons for me want to be like her. The previously, I met her. I disliked exercising very much I had never thought that sports were very exciting. I wasn't interested in any sports.I was very an inert person and didn't prepare to study, do activities with friends, or the challenging things until I had seen the fierce volleyball game that SAORI KIMURA played, I felt enjoyable and wanted to play, the same time I really admired her smile, beauty, and sweet moving which are the important things for me or can say another way that I want to change myself form an inert person into an enthusiastic person. Initially, I just only watched I did n't know the rules of volleyball and how to play it.I didn't have courage I was afraid of the mistakes, but I want to be the best volleyball player, so I decided to play for my dream. I tried to play, but my first time wasn't easy I began to use my arms to hit the ball, suddenly the ball was backward. In fact, it should be forward, at that time my friends laughed very loud. It was so embarrassing, but I had never surrendered, I tried again I practiced harder and harder. Finally, I can play volleyball better than before, and last year, I became to be a volleyball player of my school team I was very glad.The volleyball taught me many things such as what is the teamwork? Don't be afraid and technical of doing new things because everything has to practice the same as playing volleyball. For those reasons, I don't have to worry about mistakes when I do the challenging things. I have to thank Miss SAORI KIMURA who is my inspiration she makes me know the endeavor and have more daring espec ially, I can play the volleyball like her even thought I haven't been good enough yet, but I promise that one day I will be the famous volleyball player like SAORI KIMURA.

How does Grace Nichols convey the life of the slave women in her poetry? Essay

One way Grace Nichols shows us how the slave women had to live is by saying what they had to do for their captors. In her poem ‘We the women’ Grace says ‘we the women who cutclearfetchdigsing’. The idea of not putting spaces between each work shows how hard they had to work without a break. Grace also says ‘we the women who toil’ which also shows how hard they had to work. The simile ‘whose deaths they sweep aside as easy as dead leaves’ shows how much they were hated and seen as pieces of rubbish. The use of the word ‘we’ in the poem shows just how many women had been captured and a gives a sense of empathy with the slave women. The sun in this poem is shown as a bad figure even though it gives life. To the slaves it is bad because it makes the labour they have to do even harder than it should be. The slaves tried to cheer themselves up by singing. The verb ‘sing’ in the poem has a religious connotation which shows their belief in God. However, this belief is doubted by the suffering they have to endure day after day and also because their prayers go unsung, as Grace says. We see with the used adjective ‘unadorned’ that the slaves were treated badly, misused and badly dressed because appearance did not matter to the captors only work. Grace Nichols uses repetition to convey the harshness of their lives as well. The words ‘old dry-headed women leaning on her hoe’ are repeated in the poem ‘Up my spine’ to show how bad their condition was and how mistreated they were. It also shows the amount of heat exhaustion they get and the lack of rest they have. Their heads are burnt by the sun and the skin is dry. Grace also says in that poem that they have to work even if they are injured and hurt. This shows how much they disliked slaves but had to use them for work to make money. The phrase ‘Way back time when she had a fall’ is used to show that there is no medical help for the workers so they work till they die. Grace uses the senses to convey how awful the slaves’ lives were in this poem as well. Two examples of this are ‘I see the pit of her eye’ and ‘I hear her rattle bone laugh’. This also conveys the physical state that the slaves were in and how they looked. However their captors did nothing to help as it did not matter to them what they were like as long as they worked. The second example gives a feeling of hatred to the poem as she thinks that the slaves would want revenge on the overseers for what they did to them. After all no-one would want to work all day for nothing. The simile ‘twist up and shaky like a crippled insect’ which also conveys their lives. In the poem ‘Water pot’ the workers are slaving away in a plantation centre. Grace says in it, ‘there’s a water pot growing from her head’. This is because the slave woman is carrying it on her head whenever they needed water which, in the heat, is often. It also shows how much work they had to do and for how long every day. Grace says in this poem as well that they are like cattle ‘always hurried’. This conveys how badly they were treated and actually what the captors saw them as. The words ‘tried to walk like a woman’ is used to show how injured they were because of work and the fact they could not walk properly. Grace implies that the slaves had to pull themselves erect to keep some self-esteem, to keep going and not give up, and to show the overseers they will survive whatever they throw at them. However a vast number of slaves died during the 18th century alone. ‘Ala’ is a poem about a woman killing her own child and then being punished for it. In the poem, the slave has given birth to a child which she does not wish to keep because of who the father is. In this instance the father is one of the overseers/captors who raped her. This poem also symbolizes the horror the slave women had to go through and the fact that the title is a religious word meaning ‘god’ their cry for help to their God. The woman who is being tortured is lying on a board with her arms and legs spread-eagled and staked to the ground. This is an implication of Jesus as he was crucified on a cross. The overseers see this woman as a ‘rebel’ and are making an example to the others by killing her publicly. She is the scapegoat. Grace uses repetition here to show to us what was in line for the other women if they did the same. She also says the slave has sent the new-born soul winging its way back to Africa. This implies that the baby is an angel as it has not been forced to work or put through any physical labour. Grace says the soul has gone to Africa because it is where most of the slaves originated from and it is then free. This woman is being eaten alive by red ants as a form of capital punishment for her actions. The personification in the line ‘and the sun blind her with his fury’ adds to the cruelty. The sun is a male figure and so takes the side of the men. The other slaves then pray to God for the deceased woman to be accepted in the pocket of his womb. This is a link up with the baby who was also killed. They are asking for the both of them to be free. Another poem Grace uses to convey the lives of the slave women is ‘In My Name’. This poem goes on about the horror the slave women had to go through. In this instance the baby is not killed therefore it is the opposite of ‘Ala’. The slave is in labour, giving birth to her ‘curled bean’ as Grace describes it. The woman’s belly is an arc of black moon. This shows how unwanted the babies are and that the fathers are the overseers. The colour ‘black’ is evil and we get the impression of what birth is like the way she squats over the dry plantain leaves and commands the earth to receive you. The baby is being dropped here onto the ground because there are no medical facilities available. Grace says the baby is ‘my tainted, perfect child’. This is an oxymoron because she is saying two virtual opposites together. The hatred towards the overseers raping them is shown in the words, ‘my bastard fruit’ and ‘my strange mulatto’. The second example shows that the baby’s father’s parents are mixed race and the mother does not like this. It will always remind her of the slave drivers or her captors if she ever escapes from their grasp. Where as the first shows how appreciative the overseers are of the baby but not the mother. She wishes it wasn’t born so it did not have to become a slave. Grace uses the words ‘my sea grape’ to show how far they have had to travel before arriving at their work place or deathbeds in many instances. At the end she says ‘now my sweet one it is for you to swim’ showing that the baby should make its own decisions on its life and to begin its journey. Overall Grace Nichols poems show her hatred towards what happened to her ancestor’s long time ago and what is still happening today in some places. She believes ruling on it should be stricter and so there will be no slaves left.

Play script Essays - Culture, Human Behavior, Entertainment

Play script Essays - Culture, Human Behavior, Entertainment Group Play Script Man living in his house Narrator: old man Jones living there. he's been there for a long time. All his memories are here. Landlord comes and (air knock on door) "Hello Mr. Jones how are you" "I'm here to notify you that as of next month the rent prices will be increasing" (charges more on living space) "I'm sorry sir, but the developer told me i had to raise the prices, the competition of the housing complexes is getting fierce" "Besides there's other people willing to pay more for this house" "I have to keep up with the market you know" Narrator: this is an example of capitalism. With the mindset to maximise profit the landlord has kicked the elderly man out Man is obviously upset, talks about family and living here forever Man is homeless now Narrator: Fast forward this man is now homeless and the home that held all his memories is now for sale "White man" Connor comes talks to the landlord and inquires about the property and talks about how cheap the living area is. Narrator: The price of living went from 800 to 1,600 which was a steal for Connor Narrator: in a fit of rage Jones fights Connor and gets arrested *i'm arresting him* Jones realizes Connor has taken his home As narrator returns to spot Landlord: "I'm sorry for what just happened our neighborhood has changed drastically and some people just aren't happy with it" "the crime rate has actually decreased in this neighborhood" Narrator: This is a prime example of Pyrrhic defeat which is a theory by J. Reiman. Pyrrhic defeat theory explains how the criminal justice system serves the rich by its failure to defeat crime. The criminal just creates the image that crime is exclusively the work of the poor which in turn serves the interest of the powerful. The crimes done by poor people has been reported as going down but by the pyrrhic defeat theory it is just being masked to hide the true crime which in this case is gentrification that is being done by the developers. Starts presentation Gentrification is: the process in which affluent people move into poor homes and neighborhoods and attract new and more expensive businesses

Joint Functions Commander's Planning Guidance Coursework

Joint Functions Commander's Planning Guidance - Coursework Example CFLCC units will be prepared for transition to Phase II (Seize the Initiative) operations should sequential FDOs fail to prevent an attack by Ahurastan (AH) into Azerbaijan (AZ). The CFLCC command staff’s problem frame has identified two areas of concern. The first is that the commander has identified the mobility corridor vicinity of GANJA (KIROVABAD) as decisive terrain in CFLCC’s movement from TBILISI to the KURA River basin. This mobility corridor is canalized by urban terrain in the north and mountainous terrain in the south. The CFLCC command believes that failure to control this mobility corridor will significantly impede the success of IAW EUCOM CONPLAN 4567-15. e. The second area of concern is that AH may attack before JTF-CASPIAN has fully deployed. The CFLCC command has analyzed this ECOA, and their worst case assessment is that the ADF brigades deployed along the AZ border may only be able to delay AH ground forces 24-48 hours. Because of the accelerated tim eline, there will be limited JTF-CASPIAN forces available to support this contingency mission. OPERATION’S PURPOSE: Prevent Ahurastan forces from controlling the mobility corridor from the vicinity of GANJA (KIROVABAD) to BAKU utilizing a THREE PHASE OPLAN,. AH Capstone mission is the isolation of BAKU IOT leading to a political settlement that will recognize AH’s oil claims in the region. Phase I –DETER- Pre-conflict preparation and transition to war: M-day to D-day. Provide aggressive reconnaissance and presence within the GANJA (KIROVABAD) to BAKU Area of Operations (AO). Coalesce and integrate combined battle plan and order of engagement with all allied forces AZ. Commence pre-emptive Phase II (Seize) deployment of forces into staging areas. Phase II-SEIZE- Initial transition to war. D-day to OPLAN Day 4. Commence interdiction attacks with long-range fires and attack aviation forward of PL BLACK to disrupt lead tactical

Decision support Systems (DSS) United Arab Emirates context Essay

Decision support Systems (DSS) United Arab Emirates context - Essay Example At the present, we can see lots of innovations in how business organizations make use of automated information systems in making decisions. In fact, as a number of business organizations and managers have become more knowledgeable, decision support systems (DSS) have started evolving from its opening as a private support tool and now it has emerged as the common resource in a business organization (Xiaoli & Gaojin, 2010). Especially, the United Arab Emirates (UAE) where the majority of organizations heavily rely on data and decision making to run their businesses. This basic purpose of this research is to discuss the use of decision support system in the context of the United Arab Emirates (UAE). This paper shows how the use decision support systems and techniques can be useful especially in the UAE. A â€Å"decision support system (DSS) is an application of an information system that provides users with the appropriate decision-oriented information when a decision-making situation takes place.† Additionally, a decision-support system allows the business management to take effective decisions by collecting and combining information, appropriate logical models and applications, and user-friendly interface into a single strong system that facilitates unstructured or semi structured decision making. In this scenario, a DSS also offers to its users a proper set of tools, techniques and support and services for making effective use of key blocks of data (Laudon & Laudon, 1999, p. 468; Whitten, Bentley, & Dittman, 2000, p. 47). The basic objective of a decision support system is to help top management in decision making. In this scenario, decision support systems are not developed to be used by technically skilled people however these systems are particularly designed by keeping in mind the specific needs and requirements of managers or CEOs. Additionally, they are provided with an easy to use interface through which they can interact

Terms of contract Essay Example | Topics and Well Written Essays - 1000 words

Terms of contract - Essay Example This is one of the expressed terms of the agreement. The terms of any contract define the obligations and promises in the contract. A party who fails to abide by the agreed terms of a contract is said to have breached the contract. Thus, if a term is breached the innocent party will invariably have a remedy for breach. However, it is necessary to classify terms because of the way the law deals with any breach not fulfilling the specified requirements of a particular term. Any term which is important or goes to the root of the contract is called a condition, see Poussard v Spiers.1 Less important terms which does not go to the root of the contract is called warranties, Bettini v Gye.2 The consequential difference of the distinction is that a breach of condition gives rise to the possibility of repudiating the contract and claiming damages, although the injured party can carry on with the contract and claim damages rather than getting out of the contract altogether, whereas, a breach o f warranty gives the right to claim damages only. In the present case the intention of the parties as to the use of Welsh plate is not clearly shown or expressed as a condition or warranty by the parties. ... tted that the court is likely to find here that the Church has not been deprived substantially of the whole benefit because although welsh slate was not used the finished look was the same as the original 15th century roof and just as durable. See, Investors Compensation Scheme Ltd v West Bromwich Building Society4, here Lord Hoffmann set out five principles on the interpretation of contractual documents. I advise the Church to claim damages. Second, with regard to the Issue of half replacement of the benches by Fixit, it might be possible for the Church to repudiate the contract with Fixit. In that if an obligation is entire (replace all the Benches) then it must be completely performed or the other party will be entitled to refuse to perform his side of the contract.5 Fixit could argue that the contract is divisible and as such be paid on quantum merit. However, the Court of Appeal in Darkin v Lee6 stated that there is a material difference between work that was abandoned and work which was completed badly. It was stated in the case that where a builder has supplied work and labour for the creation or repair of a house under a lump sum contract, but has departed from the terms of the contract, he is entitled to recover for his services, unless (1) the work that he has done has been of no benefit to the owner; (2) the work that he has done is entirely different from the work which he has contracted to do; or (3) he has abandoned the work and left it unfinished. It follows therefore that Fixit abandoned the work for another more lucrative work, and as such will not be able to recover anything and may further be liable for any necessarily incurred expenses and damages as a result. As Fixit has expressly or impliedly let the Reverend know before the time of completion is

The Case of the Test Market Toss-up Essay Example for Free

The Case of the Test Market Toss-up Essay In this case, the top management put the new frozen dessert Sweet Dream on ice; however, the product manager felt it was not a correct decision and tried to persuade the top managers to reconsider. The company of Paradise Foods didn’t realize the threat on LaTreat and the opportunities on Sweet Dream. They didn’t embrace the concept of using analytical marketing research based on computer technologies as the premise of the right decision. The issues are: 1. The research data on Sweet Dream seemed to steal the share from LaTreat. 2.  The top managers didn’t really understand the meaning of the analytical numbers which Bill got from the marketing research and only considered that the return was low so that decided to stop Sweet Dream and try another new concept. 3. The company didn’t recognize the threat on LaTreat and the chance of Sweet Dream; Bill has cleared up the data that the sales of LaTreat was only on promotion and was interested in persuading the committee to continue Sweet Dream. The company should put the position of LaTreat in perspective and distinguish the different positioning of LaTreat and Sweet Dream. According to the â€Å"Product Life Cycle†, LaTreat has already been in the area of maturation and the company should launch a new product or exploit a new market to make more profit. Moreover, the company should adjust the promotion of LaTreat in case that the strategy of lower prices would ruin the value of the brand. In contrast, the product manager should do a simple and easy understanding report to the top managers because of the communications difficulties and related misunderstandings. LaTreat was the first â€Å"super premium† in the Paradise Foods’ history. As more and more new entrants enter the frozen specialties market, the competition has stiffened. The demand of LaTreat is getting saturation, so the market needs another new product, or the sales would be down sooner or later. The 18 months trial of Sweet Dream has gotten a considerable data that Sweet Dream would be a promising product. If Paradise Foods cuts down this new product, other companies will take over it and make it a significant profit which will take the share of Paradise Foods. LaTreat and Sweet Dream were different products that the ingredients and functions are different. Although there was some shifting from LaTreat to Sweet Dream, the two products are not the cannibalization that if Sweet Dream is facing to the present market which would be the product development strategy or if it is facing to the new market which would be the diversification strategy. Besides, the company had used the inappropriate promotion which brought the customers into the price-sensitive types that would decrease the value of brand and the loyalists. Paradise Foods has used the advanced computer-based research services to do the marketing analysis of Sweet Dream and it also has planned two different areas with different advertising and promotion strategies. However, the Sweet Dream product manager, Bill has made a complex report in 40 pages which has lead to the little interest and patience for the top managers to read and understand; and the committee only see that Sweet Dream didn’t produce the revenues they want. Furthermore, Bill hasn’t analyzed the situation of LaTreat at the beginning which would make the top managers recognize the threat of LaTreat and support the necessary and feasibility of the new product. Besides, if the company wants to try another concept of the new product, it will take more time than Sweet Dream which will let another competitor win the first chance. In addition, the promotion in LaTreat has made it be a price-sensitive product and the company has kept the profits and sales by shifting print and TV money into coupons and rebates which was not a long-term strategy. There are two alternatives to deal with this case. One alternative is to accept the decision made by the top management: shut down Sweet Dream, try another new concept and adjust the promotion strategy of LaTreat. Changing the promotion of LaTreat would make the product life cycle longer in order to keep it in making profits. However, trying another new concept will take a long time to realize and it has the indeterminate potential risk to success or failure. Besides, the time is also another key to be successful that the longer it takes, the more risk it will be defeated. The other alternative is to make another report combined with the analytical research of LaTreat in an easy understanding way in order to make sure the top managers know what the numbers mean and do the best to persuasive the top managers to reconsider. Because it did well in Midland and Pittsfield and it just needs some adjustments that will be successful. Moreover, it saves time and start another profit line in Paradise Foods. The company should choose the latter alternative. Sweet Dream is not a totally failure and it did well in Midland and Pittsfield. In contrast, LaTreat is tiring out and is only surviving on promotions; in addition, the loyalists of LaTreat were shrinking. LaTreat is a weakening brand; while, sweet dream would be a strong brand if it is allowed to survive. The company can take three steps to measure the success of Sweet Dream. First of all, it should meet the hurdle rate within six months. Moreover, it should take some proportion of Paradise Foods and also reach the level which can be compared with the level of LaTreat’s profits. Finally, the proportion of Sweet Dream and LaTreat has been changed that Sweet Dream makes more profits than LaTreat.

Rhetorical Analysis of MAC Cosmetics Print Ads

Rhetorical Analysis of MAC Cosmetics Print Ads MAC Cosmetics is a non-traditional makeup line that appeals to middle and upper-class workers who need to be set free to express their true self. MAC is well-known for taking a bold approach to cosmetics, celebrating pop culture and individuality, and promoting makeup as a form of self-expression. In an industry where social appeal, sex appeal and feminine appeal are commonly used by cosmetic companies to emphasize the notion of looking younger or feeling more attractive through the use of a brands products, MAC defies traditional notions of femininity in its ads, setting themselves apart from other brands. MAC uses non-traditional imagery to advertise its products and elevates its brand as a high-end cosmetic line by limiting sales exclusively through online channels and department stores. With distribution in more than 43 countries worldwide, MAC appeals to a wide range of people, selling more products than any other nondrug store brand, and prides itself on catering to men and wom en, regardless of race or color. MAC is unconventional in its advertising approach and is well-known for being provocative and interesting. At the forefront of the brands message is embracing gender equality, and they are committed to raising awareness and money for gender issues, such as HIV/AIDS and the transgender community, through their charitable organizations. In so doing, MAC uses culture and gender issues as a means to reach their target market, encouraging all ages, all races and all sexes to embrace their personality. At the core of MACs message is creating an environment where people can write their own story, especially through the way they look. As the following advertisements demonstrate, MACs innovative advertising effectiveness relies on bold, often non-traditional imagery and the use of celebrity icons to celebrate individuality through the MAC look, appealing to peoples sense of self-expression and their desire to be beautiful and stand out. In so doing, MAC prese nts themselves as a brand that seeks to empower people and support everyones individuality and creativity. The drive to be unique, to stand out, and to be an individual are all emotions MAC promotes in its advertising. One such example of this can be seen in MACs recent collaboration with Caitlyn Jenner (Figure 1) in which Jenner is the spokesperson for a new MAC Cosmetics lipstick, appropriately named Finally Free. The initiative is an effort to help the transgender community, with 100% of the proceeds going to the MAC Aids Fund Transgender charity. By acknowledging the transgender community in its advertising, MAC communicates they are a tolerant, open-minded brand that supports diversity and inner beauty. This notion coincides with MACs mission statement: All Races, All Sexes, All Ages. Feeling comfortable in ones own skin is what gives an individual their sense of beauty. Being able to bring out inner beauty for the world to see, no matter what a persons gender, promotes the Finally Free slogan. The Caitlyn Jenner collection represents Caitlyns mission of sharing her transition with t he world, championing All Ages, All Races and All Sexes. The purpose of this ad is to inspire people to buy MACs product while encouraging them to embrace life, in whatever form they choose. This ad makes an ethical appeal to those who support the gay and transgender community by donating funds to MACs charitable cause, and due to Caitlyn Jenners celebrity status, MAC has successfully invoked an even larger audience by reaching the fans of this well-known celebrity figure. The decision to use Caitlyn Jenner as a MAC spokesperson represents the notion that beauty is found not only on the outside, as many cosmetic companies limit their focus to, but rather is both on the inside and outside. Jenner demonstrates that beauty is ageless and in order to project beauty, people need to love their inner self. MACs decision to sign a transgender celebrity that is also over 65 years old, sends the message that age doesnt have to be a defining factor in how beauty is perceived. MAC is famous for its celebrity collaboration collections, and this is especially true with MACs VIVA GLAM line (Figure 2), the first of MACs cosmetic products marketed to raise money for AIDS. Begun in 1994 during a time when other makeup companies were using famous supermodels as the faces of their advertising campaigns, MAC chose to go the unconventional route. Featuring notorious drag queen RuPaul as their first VIVA GLAM spokesperson, the VIVA GLAM ads included the tagline, We wont look down on you, and we wont intimidate you, because we know what it was like to be picked on by the cool kids. And guess what? Now were the cool kids. Since then, advertising of the VIVA GLAM line has featured such celebrities as K.D. Lang, a Canadian lesbian singer, and music legend/AIDS activist, Elton John. More recently MAC has included glamorous celebrities as spokespeople for the VIVA GLAM line, including Cyndi Lauper, Lady Gaga, Rihanna, and Miley Cyrus. While Gaga and Lauper are long-time AI DS advocates, Rihanna is known as a charitable voice for young generations. MAC also enlisted Nicki Minaj and Ricky Martin, daring people to Be Bold, Be Beautiful, Be Safe. These ads have succeeded in positioning MAC as a very hip company, catering to people who are open to accepting gay lifestyles and beliefs, while furthering MACs commitment to HIV and AIDS and promoting safe sex behaviors. The purpose of this ad campaign is to inspire people to buy VIVA GLAM lipstick and promote values of acceptance, diversity and glamour across MACs diverse range of products. By using culture and gender issues as a means to reach MACs target audience, the ads successfully drive demand for their progressive makeup as a form of self-expression. Additionally, the ads utilize bold colors to catch peoples eyes and appeal to their emotions by donating every cent of the selling price of the VIVA GLAM lipstick toward helping women, men and children living with and affected by HIV/AIDS. The VIVA GLAM spo kespeople reflect the cultural narrative of diversity, personal triumph and embracing inner beauty. True to MAC Cosmetics non-traditional use of imagery to advertise its products, MACs Strength Collection (Figure 3) uses the tag line Flex your femininity. Featuring product names such as Posed, Brains and Brawn, Inner Strength and Absolute Power, the strength collection uses a photo of a female body builder, driving home the cultural narrative of inner strength, empowerment and beauty in MACs ads. Choosing to use Jelena Abbou, a Serbian-American competitive body builder and fitness model à ¢Ã¢â‚¬ Ã¢â€š ¬ complete in full makeup and a shiny black gown à ¢Ã¢â‚¬ Ã¢â€š ¬ promotes the idea that men and women are equal. Men are perceived as strong or tough whereas women are considered dainty and fragile. Having a women body builder in MACs ad demonstrates that beauty comes in many different shapes and sizes and that gender doesnt matter. The purpose of the ad is to grab peoples attention through the use of the striking and unusual imagery. The text Strike a powerful pose, stand out an d redefine the notion of beauty, paired with the image of a female body builder further creates interest and contrasts with traditional makeup advertisements used by other brands. By successfully glamorizing Jelena and highlighting her beauty and femininity, MAC contradicts the mainstream idea that women bodybuilders are masculine, thereby furthering the notion of gender equality and inner beauty. The use of a female body builder is a great example of driving home the cultural narrative of inner strength and beauty in MACs ads and demonstrates that beauty comes in many different shapes and sizes. Whereas most cosmetic brands feature idealized images of the female body to sell makeup, MAC contradicts dominant ideas about femininity, focusing instead on the psychological emotions of confidence and self-esteem achieved from inner beauty. In a similar fashion of using striking imagery, MACs Style Warrior ads (Figure 4) were made to celebrate the cross-cultural sophistication of the modern Amazon Princess, African Queen, Crouching Tigressà ¢Ã¢â€š ¬Ã‚ ¦ The ads emphasize makeup as a form of self-expression, promoting a diverse color palette featuring bronzing shades for lips, cheeks, eyes and nails that keep skin looking glowing and radiant. The makeup line is full of bold colors with shades suitable for a wide variety of skin tones. The ads succeed in drawing peoples attention due to the dramatic and non-traditional application of makeup that is almost reminiscent of painted works of art, emphasizing makeup as a form of self-expression. By combining this bold imagery with the bold headline Style Warrior and the subsequent text that describes every woman as having an inner wild thing, MAC suggests that makeup is a great way to embody different aspects of a persons personality. By appealing to peoples need and desire to feel confident and beautiful, MAC succeeds in communicating the idea that buying their product will help to make people be bolder and more glamorous. Building on its philosophy to create makeup for all ages, sexes and races, MAC launched a contest in the fall of 2015 called MACnificent Me. The contest invited MAC fans to submit a photo of themselves, along with a 100-word life mantra, illustrating their style, heart, and soul. From the submissions received, MAC chose six everyday people, including Hispanic, African-American and Asian, to represent the MAC brand, providing each winner with a MAC makeover. The resulting MACnificent Me ad (Figure 5) celebrates diversity and is all about being creative, confident, and true to ones self, encouraging consumers to look beyond model stereotypes and use MAC cosmetics in an individual way. The six unique individuals from all around the world, including men and women, both young and old, all proved to be magnificent in their own way. Challenging the supermodel stereotype traditionally portrayed in cosmetic ads, the MACnificent Me winners consist of a plus size woman, a gay man, and a transge nder woman, to name a few. The cultural narrative is all about finding beauty in the everyday and moving away from traditional mass-produced notions of beauty. MAC succeeds in encouraging everyday people to experiment and see cosmetics as a way to promote individuality. Using names such as Make Me Proud and Its Really Me for its product line, the MACnificent Me campaign serves to define a new beauty standard, in which everyone is beautiful, no matter age, race, nationality or body shape. The cultural narrative of beauty is to make the average woman and even man feel more attractive and more confident. Many people today use cosmetics to fit in with the crowd whether its gender, age, or profession. Especially when it comes to ones profession, cosmetics boost your look and self-esteem making one more presentable in meetings, interviews, or the everyday workplace. The use of cosmetics promotes people to feel better and comfortable in their own skin. MAC Cosmetics advertisements are not specifically aimed at one gender, but instead cater to men and women, regardless of race or color, promoting empowerment, diversity and strength. MAC embraces gender equality and uses its advertisements to explore and celebrate inner beautyà ¢Ã¢â€š ¬Ã‚ ¦defining beauty using a combination of bold, striking imagery, captivating text and iconic celebrities in their ads. As a leading cosmetic manufacturer, MAC has gained strides by successfully representing cultural equality, individuality a nd self-expression and they continue to stay on the cutting edge in the cultural movement. Although MAC often incorporates famous celebrities in their advertisements who are known for their glamorous appeal, MAC has placed less emphasis on traditional markers of beauty and femininity than many of its competitors. MACs advertising approach challenges the norm found in traditional cosmetic advertising conventions, narrowing the definitions of female beauty. As a result, MAC has successfully positioned their messaging so that it is not undermined by glamour and sex appeal, but rather focuses on beauty being found in the uniqueness of individuals promoting feeling better and comfortable in ones own skin, embracing ones own personal perception of beauty (versus mainstream societys) and challenging traditional gender role associations. MAC Cosmetics is in the business of making people feel like their best selves. Their ads empower people to embrace self-expression. Their intended audience began as primarily young women but has evolved to include men and the transgender community, specifically 18-49 years old. This age group meets the needs of their consumers in terms of gender, income, ethnic background and family circle. Through the use of celebrities in their advertisements, MAC has successfully invoked an even larger audience by reaching the fans of those well-known celebrity figures. As a leading cosmetic manufacturer, MAC has gained strides by successfully representing cultural equality, individuality and self-expression and they continue to stay on the cutting edge in the cultural movement.